A study at Ohio State University found that when menu information offered at a university dining center included calorie information, guests ordered lower-calorie entrées more often than when that information wasn’t posted. Overall, total sales didn’t suffer, however.
During the two-week study at a fast-food-style restaurant on campus in Columbus, 12 entrées were tracked, and the six highest-calorie items decreased in sales once calorie information was posted, while sales of lower-calorie items increased.
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Wednesday, February 17, 2010
Study: calories do count – Nation’s Restaurant News
Tags: Food And Beverage, Hospitality, Restaurants
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