Sears Canada turns to Web for ‘endless aisle'

Tucked away on the seventh floor of Sears Canada Inc.'s flagship store in downtown Toronto is a room filled with computers and youthful e-commerce specialists whose work may hold a key to better times for the retailer.

Internally it's known as the war room, a hub of activity where members of the 80-strong Sears e-commerce team converge to plot the company's online strategy. For eight months last year, they worked behind closed doors – sometimes round-the-clock – to test and redesign prototypes for the re-launch of Sears.ca in October. Now they're focused on updating the website with new products and interactive features.

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