ITC to launch Sunfeast noodles

Noodles appear to be the flavour of the season, with fast moving consumer goods (FMCG) major ITC being the latest to join the bandwagon.
The company, according to sources close to the development, plans to launch noodles under the ‘Sunfeast’ brand name. ITC sells biscuits and pasta under the same brand. “With pasta under the Sunfeast name, it comes as a natural brand extension for noodles,” the sources said.
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