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Monday, February 22, 2010

Custom packs seen as win-win for FMCG cos, big retailers

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The next time you decide to buy a Clinic All Clear shampoo you might just get a cheaper and more exciting variant at the nearest Big Bazaar outlet than your local grocery store. FMCG companies have decided to create specific pack sizes and variants to cater to modern trade, making a beginning with Kishore Biyani's Big Bazaar outlets.

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