Capital Foods to buy all Sanjeev Kapoor brands

Capital Foods, a fast moving consumer goods (FMCG) company, is set to acquire all brands of chef Sanjeev Kapoor to introduce a new line of products in the ready-to-eat segment, frozen foods, jams, pickles and papads. Kapoor will also join the board of directors of Capital Foods, according to a source.
Ajaay Gupta, managing director of Capital Foods, confirmed the development and said that all ‘Khana Khazana’ brands by celebrity chef Sanjeev Kapoor were going to be a part of Capital Foods. “Sanjeev as a valuable expert in the culinary industry will bring in his knowhow,” he said.
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