With the proposed foray of Kraft Foods Inc into India, the branded processed foods sector will soon witness a major tussle between Indian and international players. To take on new rivals, Gujarat Co-operative Milk Marketing Federation (GCMMF) and Godrej Hershey Food & Beverages Ltd (GHL) are drawing up fresh game plans which include extension of distribution network & product portfolio and modern trade retail initiatives.
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Monday, February 15, 2010
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