In November last, the Future group boycotted the breakfast cereal maker after it had reportedly turned down the retailer's demands for higher margins. Though talks were initiated on addressing the margin issue, sources indicated that the duo stuck to their guns, leading to a deadlock. ‘‘We have managed to find common ground,'' said an official from the Future Group, while confirming to TOI that Kellogg's cornflakes were back on its retail shelves. Kellogg India MD Anupam Dutta was unavailable for comment.
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Saturday, February 20, 2010
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