The Kishore Biyani-led Future group is changing gears. In line with its vision to straddle the entire range of fast moving consumer goods (FMCG), the firm is focussing on three different touch points.
From an acquisition — aimed at securing a larger berth in the FMCG category — to setting up two specialised food parks and increasing FMCG penetration by launching new products in tie-ups with Sachin Tendulkar and Sanjeev Kapoor, Biyani is going the whole hog. A new range in the private label kitty spanning edible oil and ethnic food is also in the pipeline.
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Monday, February 8, 2010
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