The Bharti Group, promoted by the Mittal family, had searched high and low for a foreign partner when it wanted to start its cash & carry (organised or modern wholesale) business.
The expertise just did not exist in the country. The only way to begin was with help from a large foreign player. And most of them were indeed interested in India, the last virgin territory.
After playing footsie with Carrefour, Tesco and Walmart - the three biggest names in the business -- the Bharti Group finally walked the altar with Walmart in August 2007. Thus was born the 50:50 joint venture, Bharti Walmart.
The first Bharti Walmart store, called Best Price Modern Wholesale, opened in Amritsar in May 2009. Walmart India President and Bharti Walmart managing director & CEO Raj Jain says it is still early days to discuss performance.
But a clear outline of his strategy has begun to emerge. And it straddles the entire gamut from market segmentation to prices, supply chain, real estate and human resource.
Saturday, November 14, 2009
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